Krithika Muthukumar has the strongest developer marketing track record imaginable; in this post we get her insights, opinions and hot takes on all things marketing.
fodder for thought...developers are builders and creators, and that means giving them the tools and getting out their way. Find ways to make them the heros in their stories (Jeff Lawson style).
Great interview with excellent framing - can see why she's such a powerhouse marketer!
Really great read. Thanks for putting this together and sharing!
fodder for thought...developers are builders and creators, and that means giving them the tools and getting out their way. Find ways to make them the heros in their stories (Jeff Lawson style).
nice read - Love the focus on inputs vs. outputs while building a marketing strategy!