Learn to launch + grow your developer platform 

We’re Paige Paquette and Ceci Stallsmith of Calyx Consulting. Here’s where we write about the world of developer platforms and APIs.

We’re inviting the best operators we know to share their frameworks on all things developer go-to-market, like…

  • Growth: How do I do growth marketing for developers without coming off as cheesy? Can paid marketing or influencer campaigns work for technical audiences? 

  • Community: Should we build a community? If so, how do we measure its impact?

  • DevRel: What programs and tactics are worth investing in? How do I think about content strategy for developers?

  • Research: How can I use data to make smarter decisions as a startup, without slowing down my team? 

  • Building your team: When should I hire a dedicated DevRel or Growth person? What should I screen for first? 

  • Growing your business: Developers hate talking to Sales – how could I trust a salesperson to talk to them?

What developer GTM questions do you need answered? We’d love to hear from you. Reach out @CeciStalls and @PaigePaquette.

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Subscribe to Developer GTM – by Calyx Consulting

Insights & guidance from the best developer-first operators. A biweekly newsletter by Ceci Stallsmith and Paige Paquette ✨


I help companies grow vibrant developer ecosystems at Calyx. Say hi @paigepaquette.
Helping companies build winning platforms at Calyx Consulting. Former Slack, BVP, Box.