Hi there.

We’re Paige Paquette and Ceci Stallsmith of Calyx Consulting. Here’s where we write about the world of developer platforms and APIs.

We’ll cover topics like…

• Cultivating a developer ecosystem 

• Thinking through marketplace taxonomies 

• Creating partner/system integrator programs and co-marketing plays 

• Driving adoption of the platform; fuelling the platform flywheel 

• Establishing a developer-first brand, voice and tone

• Building a developer content strategy

• Developer experience: documentation, onboarding, swag…

• Community: Which programs to invest in; how to measure success 

• Up-skilling your team to understand developer/technical audiences 

• Scaffolding the ideal org structure to power it all

We’d love to hear from you. Reach out @CeciStalls and @PaigePaquette.

Why subscribe?

Subscribe to get full access to the newsletter and website. Every new edition of the newsletter goes directly to your inbox.